Customer reaches out
A customer sends a message — on WhatsApp, Instagram, email, web chat, or your store. Every channel feeds into one workflow.
Customer experience that grows with you
Professional customer experience for ambitious Saudi businesses. We answer the routine instantly; our team steps in when something needs judgment. Arabic and English, at the same level.
Founding Partner
For the first 100 companies · launch prices locked for 24 months
From SAR 499/month
Free setup at launch
No long-term contract
Works on the channels your customers use
WhatsApp
Instagram
Email
Web chat
Salla
Zid
Shopify
The forced tradeoff
Your business deserves the best
You started your business to build something meaningful — not to answer the same customer questions at midnight.
But that is where most business owners end up. Hours every day on repetitive inquiries. Messages missed during meetings. Customers lost when responses are slow.
The choice between customer experience you cannot afford and automation that does not work is a forced tradeoff. It should not exist.
How it works
Complete coverage. Zero gaps.
When your customer reaches out, the inquiry gets evaluated. Routine questions get answered instantly. The moment something needs judgment, someone from our team steps in.
The right response, every time
Routine questions — order status, hours, return policy — get answered instantly in your tone, Arabic or English. Anything needing judgment, empathy, or a real conversation? Someone from our team takes over.
You see everything
Monthly reports show response times, resolution rates, and customer satisfaction trends. Every interaction visible. Nothing happens in the dark.
AI + Human
Working together. On purpose.
We answer the routine instantly. Our team steps in when something needs judgment. Not the other way around.
Routine, instantly
- Order status and tracking
- Business hours, location, contact
- Return and shipping policies
- Common product questions and FAQs
When there is doubt
- Complaints and refund decisions
- Cultural nuance and tone-sensitive replies
- Complex product questions or custom orders
- Any conversation that needs empathy and judgment
Sarah · Customer
2:14 PM
Hi! Where is my order #4821?
Order #4821 shipped this morning — arriving Wednesday. Tracking: aramex.co/A4821
Thanks! But the size is wrong. Can I exchange it?
No problem — I can arrange an exchange today. What size do you need, and is the original address OK for pickup?
English channel
نوف · عميلة
2:36 م
السلام عليكم، أبي أعرف أوقات العمل عندكم
وعليكم السلام! نشتغل من السبت للخميس، 10ص – 10م. الجمعة مغلق. أقدر أساعدك بشي ثاني؟
المنتج اللي عندكم قاسٍ على بشرتي وعطاني حساسية. مفروض إيش أسوي؟
سلامتك يا قلبي، أنا آسفة على اللي صار. خلّيني أساعدك — لو سمحتي ابعتي لي صورة للحساسية، ونسترجع لك المبلغ كامل اليوم.
القناة العربية
The handoff is seamless. Your customer sees one professional, consistent experience — in Arabic or English, in your tone, at the speed they expect.
The honest answer
What if the AI gets something wrong?
Fair question. Every business owner asks it. Here is exactly what happens — and what you control.
1
The system is built to escalate, not guess
When the system is uncertain, it doesn't respond. Someone from our team picks up the conversation instead. Doubt is the trigger, not confidence.
2
We train the assistant to reply like a human
Our team teaches the assistant your tone, your phrases, your way of talking to customers — using real conversations, not generic templates. During onboarding and the first weeks live, we review every automated reply before it goes out. The result: replies that sound like you wrote them, not like a bot.
3
You see every conversation
You have access to the full conversation history at any time. If you see anything off, message us — we adjust the rules that same day.
4
Built to improve, every week
Every escalation, every correction, every customer message teaches the system your business better. The longer Nurly serves you, the more it sounds like you.
Arabic, not translated
Same business. Two channels. Neither one is a translation of the other.
Most "Arabic support" is English copy run through a translator. Ours isn't. The Arabic channel is written in Saudi register from scratch — different customers, different tone, different cultural cues. Look closely.
Hey, can I return something I bought last week?
Hi Sara — yes, returns are open for 14 days from purchase. If you'd like to start now, send me the order number and I'll take care of it.
“Hi Sara”
First name. Casual, direct, English-customer register. No honorific — that would feel stiff here.
السلام عليكم، اشتريت قبل يومين من المتجر ومحتاجة أرجّع الطلب.
وعليكم السلام أم محمد، أكيد نقدر نساعدك. عندنا 14 يوم للإرجاع من تاريخ الشراء. لو حابة أبدأ لك الطلب الحين، ابعتي لي رقم الطلب وأنا أكفّيك.
«أم محمد» · «أكفّيك»
«أم محمد» — Saudi cultural register, addressing a mother through her child's name as respect. «أكفّيك» — colloquial Saudi for "I'll handle it." A translation from English would say "سأقوم بمساعدتك" — formal MSA, cold. Ours doesn't.
Your Arabic doesn't sound translated. Your English doesn't sound stiff. Both sound like they came from your business — because they were written for the customer in front of them, not converted from one language to the other.
Why Nurly
Built differently. On purpose.
Complete coverage
The routine gets answered instantly. Our team handles the complex. Same workflow, same tone, no gaps between them.
One predictable price
From SAR 499/month. No hidden fees. Overage is a transparent SAR 2 per interaction, shown on every invoice.
A partner, not a tool
As your business grows, your package grows. Same team, more capability. Designed to be the last CX partner you need.
Packages
Packages that grow with you
One package. One price. Complete coverage. Choose what fits today, upgrade as you grow.
Starter
Everything you need to stop handling CX alone.
SAR 699/mo
SAR
499
/mo
Save 29%
- Up to 100 interactions/month
- Chat, email, social, ticketing
- Arabic + English
- 10 hrs/day, 6 days/week
- Response target: under 2 minutes
- Monthly summary reporting
- Guided onboarding (5–10 days)
- Free setup at launch
First month half price · SAR 250
+ 15% VAT
Business
The smart default for growing businesses with steady customer demand.
SAR 1,099/mo
SAR
749
/mo
Save 32%
Annual: SAR 637/mo
- Up to 300 interactions/month
- Chat, email, social, ticketing
- Arabic + English
- 12 hrs/day, 6 days/week
- Response target: under 1 minute
- Bi-weekly reporting + insights
- Priority routing
- Enhanced escalation workflows
- Free setup at launch
First month half price · SAR 375
+ 15% VAT
Scale
For high-volume businesses that need wide coverage and priority response.
SAR 1,499/mo
SAR
999
/mo
Save 33%
Annual: SAR 849/mo
- Up to 600 interactions/month
- Chat, email, social, ticketing
- Arabic + English
- 14 hrs/day, 7 days/week
- Response target: under 1 minute
- Weekly reporting + trend analysis
- Custom escalation workflows
- Priority onboarding (3–7 days)
- Free setup at launch
First month half price · SAR 500
+ 15% VAT
Launch offers
Launch pricing: up to 33% off standard prices. Available for a limited time.
First month half price: Starter 250, Business 375, Scale 500.
Annual discount: 15% off launch price for Business and Scale, billed annually.
Referral reward: refer a business that signs up, both get one month free.
Overage policy
Your business is growing — good news. Extra interactions beyond your package are billed at SAR 2 each, shown clearly on every invoice. No surprises. If volume keeps growing, we will help you find the right package.
What is not included
Voice/phone support is available as a custom addition. Custom integrations beyond standard platforms (Salla, Zid, Shopify, WhatsApp Business). Advanced analytics and dedicated account manager are part of the Professional tier (coming soon).
Get started
Your first month of professional CX starts this week
We learn your business
You
A 30-minute conversation. Tell us about your products, your customers, your tone. No questionnaire, no forms.
Nurly
We listen. We document your brand voice, your common questions, your edge cases — in Arabic and English.
We connect your channels
You
Share access to WhatsApp, Instagram, email — whatever you already use. We'll guide each connection step.
Nurly
We configure workflows, train the system on your voice, prepare the team. No software for you to install.
We take over
You
Review a soft-launch sample. Approve replies. Watch the first conversations come through — then step back.
Nurly
Live. We answer the routine instantly; our team steps in when something needs judgment. Reports start that week.
Start with Nurly
5–10 days from signup to live. No software to install. Free setup for founding partners.
FAQ
Questions? We have answers.
Think about the hours you spend every week answering customer messages. If those hours went back into your business — into marketing, product development, sales — what would that be worth? Nurly's packages cost less than a part-time hire, and you know exactly what you pay every month.
Nurly is PDPL-compliant. Your customer data is processed only to deliver the service, never sold, never shared outside the agents and systems that serve you. Our Terms of Service and Privacy Policy define data controller and processor roles, retention periods, and your rights — all aligned with Saudi PDPL.
WhatsApp Business, Instagram DM, email, web chat, and ticketing — every channel in every package. Direct integrations with Salla, Zid, Shopify, and WhatsApp Business. Voice and phone support is available as a custom addition.
Five to ten working days for Starter and Business. Three to seven days for Scale (priority onboarding). We do the technical setup — channel connections, workflow configuration, agent training on your business. Your involvement is one discovery conversation.
No. During onboarding we learn your tone, your common phrases, the way your business talks to customers. The automated replies go out in your voice. Our team steps in for conversations where personal judgment matters most. Your customers experience one consistent business, not a bot or a stranger.
Yes. Monthly packages are billed in advance and you may cancel before the end of any billing period — the service continues to the end of that period, then stops. Annual plans are committed for 12 months. Full details are in our Terms of Service.
Talk to us
Ready when you are
Tell us about your business and we'll reply within one business day. No pressure, no sales script.